Attain 2 Million Views in 1 Month?
Peach Garden Achieved More at the Cost of 1 Single Print Ad!
About The Company
Peach Garden Chinese Restaurant, established by restaurant veterans Veronica Tan and Angela Ho in 2002, began with a vision to create a culinary sanctuary where connoisseurs of traditional Cantonese cuisine can gather in celebration of exquisite dining and fine living. Over the next 9 years, Peach Garden Chinese Restaurant grew from a single restaurant to 9 outlets islandwide with its successful expansion. The numerous accolades and awards from renowned publications (e.g. Singapore Tatler’s Best Restaurants Guide and Singapore Top Restaurants Award from Wine & Dine) are the best testament to the quality of the gastronomical delights that the restaurant serves.
Highlights
Gain Over 2 Million Views
achieve more than 2 million views within a month
only utilize the cost of a single print ad
Our Challenge
In the past years, Peach Garden has always been using traditional print media to engage and inform local diners of its various outlets and promotions. With the shift of consumers going online for almost all aspects of their lives such as searching for best dining promotions and restaurants near them, they realized the importance of going digital for their advertising. However they are unsure of the best ways and online platforms to extend its reach to a wider and qualified audience cost effectively.
Results
Through the Google Display Network campaign with Activa Media, Peach Garden’s banner campaign achieved more than 2 million impression shared and 8,000 reaches within a month at the cost of only a single print ad.
Our Approach/Strategy
Partnered as their digital marketing arm, Activa Media executed a visual banner campaign throughout the Google Display Network to expand their reach. With strong understanding of the consumer behaviors of the diners that Peach Garden wants to reach, the right message was crafted coupled with creatively designed banners, the banner ads were distributed across various carefully selected Google partner sites including food related websites to maximize their exposure. This enables Peach Garden to efficiently and effectively inform and engage local diners of their restaurants’ offerings, as well as aids in brand recall and generating impression and traffic to their website
We are happy to have Activa Media as our online service provider for the past years. They have a focus and personable sales team and a dedicated back end support team to manage our tactical food promotion effectively. This has always translate to a successful promotion with good returns.
Angela Ho & Veronica Tan
Managing Director
