Optimized paid media, including traffic generation and post engagement ads,
driving an increase in walk-ins and reservations
About The Company
House of Seafood was established in April 2008. Since then, it has become a food icon and the famous brand in the seafood restaurant industry in Singapore and overseas, serving its finest range of seafood and the most delicious appetizing crabs to our customers.
Highlights
15%
increase in fan follower
Increase Facebook engagement from
0.5% to 21.67%
Our Challenge
House of Seafood is an established famous seafood restaurant brand in Singapore. Naturally, traditional offline marketing channels have been well-adopted in maintaining their presence in this highly competitive industry. The biggest challenge lies in online brand presence and reputation. Using social media as a customer service platform, the challenge was to consistently resolve any concerns their customers would like to highlight. House of Seafood also capitalised on the potential of social media marketing, to reach out to the masses with minimal advertising costs and measurable statistics, as compared to traditional media buys.
Results
- Fan follower based increased by 15% organically
- Average Facebook engagement rate increased from 0.5% to 21.67%
Our Approach/Strategy
The goals were to ensure consistent online brand presence and voice. In order to produce a synchronised voice on all platforms, we had to study House of Seafood, its processes, competitors, products and the F&B industry. The crux of our content strategy was to help House of Seafood maintain its household brand, as a family friendly seafood restaurant where family and friends gather to enjoy delicious signature crabs. In addition, we ran multiple campaigns to increase online brand recognition and even increased overall restaurant walk-ins. Sales funnels were adopted to focus on niche products and promotions like vacuum-packed crabs and island-wide delivery.
The best thing about going online is the cost-efficiency, being able to strategically communicate to the target market and being versatile in it’s ad-content, something which can never be achieved through traditional media. The team at Activa Media is knowledgeable, passionate, creative and I am very pleased to have made them my digital marketing partner!
Mr Francis Ng – Director
